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ER&D vs IT budget cycles

Demand & Consumer Trends · End-market demand

What it is

Engineering research and development services are funded from a client's product development budget rather than its IT budget. R&D spend follows product programmes and platform launches, so it is committed years ahead but cut hard when a client retrenches

Programme ramps typically take 6-12 months from award to full billing

Impact on industries

  • R&D budgets are more strategic and less discretionary than IT spend, since cutting them delays products rather than deferring an upgrade
  • Engagements are longer and stickier, because engineers embedded in a product programme carry domain knowledge that cannot be transferred quickly
  • Long ramp cycles mean revenue lags order wins by two to four quarters, so reported growth trails the actual demand turn in both directions
  • European OEM R&D cuts hit hard because automotive is a concentrated vertical, and specialist engineers in embedded and electrification domains are scarce and expensive

Industries affected