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Staff augmentation vs outcome delivery

Business Model & Unit Economics · Contracting & revenue model

What it is

Supplying engineers to work under a client's direction and billing per person-month, as against taking responsibility for a defined outcome. Staff augmentation is simpler to sell and start but is priced on rates rather than value

Smaller IT firms are heavily weighted to it

Impact on industries

  • Rate-based billing is directly exposed to AI deflation, since the client is buying hours that AI is making fewer of
  • No intellectual property or platform accrues to the supplier, so nothing compounds - each engagement starts from zero
  • Client concentration is severe in smaller firms, so losing one account can remove a large share of revenue
  • Low capital requirement and fast revenue conversion make it a viable entry model, and government and PSU e-governance contracts provide a domestic alternative to export dependence

Industries affected