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Qualification lock-in - tundish & flow control refractories

Business Model & Unit Economics · Value-chain position

What it is

The tundish is the intermediate vessel between ladle and continuous caster; flow control products - slide gate plates, nozzles, stoppers and purging systems - regulate molten steel flow and protect it from oxidation

These are precision consumables where failure interrupts casting and can scrap a heat

Impact on industries

  • The highest-value, most technical part of the refractory portfolio, priced on performance and reliability rather than on tonnage
  • Consumed continuously in casting, so revenue tracks steel output directly and recurs without a project cycle
  • Failure cost to the customer vastly exceeds product cost, so switching on price alone is irrational - a durable defence against low-cost competition
  • Requires close technical service, on-site presence and application engineering, which raises the cost to serve
  • It is the natural anchor for total refractory management contracts, since flow control performance is measurable per heat

Industries affected