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Capacity utilisation - glass furnace campaign

Business Model & Unit Economics · Unit metrics

What it is

A glass furnace runs continuously for a campaign of roughly 10-15 years before the refractory lining must be rebuilt. It cannot be switched off economically, so it runs at full rate regardless of demand

Rebuilding costs a large fraction of a new furnace and takes months of zero output

Impact on industries

  • Production is effectively fixed - a glass maker cannot reduce output in a downturn without destroying the furnace, so oversupply becomes price collapse
  • Rebuild capex arrives on a schedule set by the furnace rather than by the market, and can coincide with a weak pricing environment
  • The same rigidity protects incumbents, since new capacity is a decade-long commitment that deters opportunistic entry
  • Campaign timing across the industry determines supply cycles, so rebuild schedules are a leading indicator of capacity availability

Industries affected