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Tile adhesive & waterproofing
What it is
Construction chemicals - cement-based tile adhesives replacing traditional sand-cement mortar, plus waterproofing membranes, admixtures and repair products. They are technical products sold on performance rather than price
Global construction-chemical majors compete directly in this segment
Impact on industries
- The main growth adjacency for adhesive companies, growing faster than the mature wood-adhesive core and using the same dealer network
- Contractor and applicator training builds the same influencer relationship that underpins the wood-adhesive franchise
- Competition is far tougher than in wood adhesives, with global construction-chemical specialists holding technology and project credentials
- Demand is construction-linked and therefore cyclical, unlike the furniture and repair demand behind wood adhesives