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Total cost of ownership (TCO)

Business Model & Unit Economics · Unit metrics

What it is

The full lifetime cost of an asset - purchase price plus energy, consumables, maintenance, downtime, financing and disposal, less residual value. For many industrial and consumer assets the purchase price is a small fraction of the total

It shifts the buying decision from what something costs to what it costs to use

Impact on industries

  • Shifts competition from purchase price to lifetime economics, which favours technically superior manufacturers over low-cost importers
  • Lets a supplier justify a price premium with an auditable saving - energy, uptime, consumable life - rather than with claims
  • Requires the buyer to think in lifetime terms, and price-sensitive or capital-constrained buyers frequently cannot
  • It underpins outcome-based and equipment-as-a-service pricing, where the supplier absorbs the lifetime cost and bills for the result