← Business Models: Industry Specific (Consumer, Services & Financial) (all topics)
Service bundling - preventive health packages
What it is
Bundled health check-up packages sold to consumers and corporates rather than ordered by a physician for a specific complaint - lipid, thyroid, diabetes, vitamin and full-body panels, typically discounted and often with home collection
It has grown from a marginal line to a core revenue segment as consumers increasingly begin their care journey with a test rather than a consultation
Impact on industries
- The fastest-growing segment in diagnostics, rising to over a fifth of revenue at sample chains in FY25 from 6-12% in FY21, in a market compounding ~12%
- Drives direct-to-consumer acquisition and repeat annual usage, reducing dependence on doctor referral, and screening data shows a large latent need
- Price-led and easily copied - packages are discounted to win volume, so realisation per test is low and B2C acquisition cost is high
- Home collection and digital booking add logistics cost and dilute the pricing power that accreditation would otherwise confer