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Revenue per employee

Business Model & Unit Economics · Unit metrics

What it is

Total revenue divided by headcount - the standard productivity measure in people-intensive businesses such as IT services, consulting, staffing and banking

It becomes the central metric wherever people rather than plant are the capacity constraint

Impact on industries

  • The clearest measure of whether a services business is moving up the value chain or simply adding headcount
  • Automation and AI show up here first, since they break the historic link between revenue growth and hiring
  • It ignores the cost of that employee, so offshoring can raise it while margins fall, or vice versa
  • Only comparable within a sector, since a trading company and a consultancy have entirely different natural levels