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Reroofing cycle
What it is
Replacement demand for metal roofing sheet, driven by the finite life of previously installed sheet rather than by new construction. Galvanised sheet in rural India typically needs replacement after a decade or so, sooner in coastal or industrial conditions
It is a repair-and-maintenance market served through dealer networks rather than projects
Impact on industries
- Non-discretionary and recurring - a leaking roof is replaced regardless of the economic cycle, so demand is far steadier than construction
- Retail and dealer-driven, so it carries better realisation and payment terms than project supply
- Each cycle is an opportunity to upgrade the customer from GP/GC to galvalume or colour-coated, raising realisation on the same footprint
- Rural cash flow and monsoon timing govern purchase, so demand shifts with agricultural income rather than industrial activity