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Organised share shift
What it is
Movement of demand from unbranded and informal manufacturers to organised branded players, driven by GST formalisation, quality control orders, safety awareness and modern retail
In cables and electrical goods the unorganised segment has historically held substantial share on price
Impact on industries
- Structural volume tailwind that requires no market growth - organised players gain share from the informal base regardless of category expansion
- Safety-critical products favour brands, since a counterfeit wire failure causes fire and the buyer cannot verify quality at purchase
- Quality control orders and BIS mandates raise the compliance cost of staying informal, accelerating the shift
- Pace depends on enforcement rather than on consumer preference, so it moves with regulatory attention