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China-plus-one sourcing

Competition & Market Structure · Supply-chain relocation

What it is

The strategy by which global buyers add a second manufacturing source outside China to reduce concentration risk, after pandemic disruption and rising trade tensions exposed the danger of single-country dependence

It is a diversification of supply rather than an exit from China, so India competes with Vietnam, Thailand, Mexico and others for the second slot

Impact on industries

  • Opens export opportunities that were closed while Chinese suppliers held incumbency on cost, particularly in engineered and specification products
  • US and EU trade measures against Chinese goods actively push buyers to qualify alternatives, so policy elsewhere creates the opening
  • Qualification is slow and demanding - audits, samples, trial orders and certification take years before commercial volume follows
  • India is not the automatic beneficiary - and the dynamic reverses domestically as Chinese output shut out of the West diverts into India

Industries affected