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Backward integration - pulpwood plantations

Business Model & Unit Economics · Vertical integration

What it is

Pulpwood, waste paper and agri-residue are the fibre inputs to papermaking. India is fibre-deficient, so mills run captive and farm-forestry plantations, contract with farmers, and import waste paper

Captive plantation integration secures supply and cost

Impact on industries

  • Plantation integration converts a volatile purchased input into a controlled cost, and is the main differentiator between Indian paper mills
  • Agroforestry programmes give farmers an alternative crop and secure fibre within economic transport radius of the mill
  • Plantations take 4-7 years to mature, so the investment precedes the benefit by a full cycle
  • Imported waste paper exposes mills to global recovered-fibre prices and export restrictions imposed by supplying countries

Industries affected