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Asset turnover & capital intensity

Business Model & Unit Economics · Unit metrics

What it is

Revenue divided by assets employed - how much sales a business generates from each rupee of capital. Its inverse, capital intensity, measures how much investment is needed to support a rupee of revenue

It is the second term of the DuPont decomposition

Impact on industries

  • Explains how a low-margin business can still earn strong returns, since rapid asset turnover compensates for thin margins
  • Improving turnover on an existing asset base raises returns with no additional investment, which is the cheapest form of value creation
  • Capital-intensive industries face a structural ceiling, so returns depend almost entirely on margin and utilisation
  • Asset-light structures raise reported turnover by moving assets to a partner rather than by using them better